Keyword Ranking Acceleration
Accelerated rankings for high-intent commercial keywords through content + links.
Client
A North American SaaS provider specializing in enterprise resource planning software for the construction sector.
The Challenge
The client faced stagnant organic growth for high-conversion keywords dominated by legacy competitors with significantly higher domain authority. Their core commercial pages were trapped on pages 3 and 4 of search results, resulting in a heavy and unsustainable reliance on expensive PPC campaigns to generate leads.
Our Approach
- Conducted a comprehensive gap analysis against top-three ranking competitors for 'construction ERP software'.
- Developed 15 long-form 'Power Pages' targeting middle-of-funnel informational queries to build topical authority.
- Refined on-page metadata and internal linking structures to prioritize high-intent service pages.
- Executed a targeted editorial outreach campaign to secure 25+ high-DR backlinks from niche-relevant engineering and tech publications.
- Implemented technical SEO fixes to improve Core Web Vitals and mobile crawlability.
- Created a localized keyword strategy for high-growth regional markets.
Execution
The execution phase focused on a 'content-first, link-heavy' sprint. We overhauled existing landing pages to better align with search intent, replacing thin copy with data-driven insights and interactive elements like ROI calculators. This was supported by a rigorous link-building cadence that utilized white-hat guest posting and broken link reclamation to increase the URL rating of priority pages.
Results
The strategy successfully moved 18 high-intent keywords from the third page to the top 3 spots, drastically reducing the client's PPC dependency. This shift resulted in a record volume of qualified demo requests and a significant improvement in overall domain authority.
Duration: 120 days
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