Website SEO Optimization
On-page, technical, and content SEO overhaul for a full website.
Client
A regional ed-tech platform providing professional certification courses and academic tutoring.
The Challenge
The client faced a significant decline in organic traffic following a major algorithm update. Their legacy website suffered from slow load times, poor mobile responsiveness, and a bloated internal linking structure that confused search engine crawlers.
Furthermore, high-value keyword rankings were lost to competitors due to thin content and a lack of topical authority in core service areas. Lead generation from organic channels had dropped by 45% over a six-month period, necessitating a full-scale digital recovery strategy.
Our Approach
- Comprehensive technical SEO audit across 400+ indexed pages
- Implementation of schema markup for courses and educational events
- On-page optimization targeting high-intent long-tail keywords
- Removal of 150 low-value, cannibalized pages for crawl budget efficiency
- Restructuring of URL taxonomy for better logical hierarchy
- Image compression and script minification for Core Web Vitals
- Development of 20 high-authority pillar pages and supporting blog content
Execution
We began with a technical cleanup, resolving 404 errors and fixing broken redirects that were leaking link equity. By streamlining the XML sitemap and robots.txt files, we ensured crawlers focused on revenue-generating pages.
The second phase involved a content overhaul where we mapped keywords to the buyer's journey. We optimized metadata for click-through rates and introduced internal linking silos to establish topical relevance around professional certifications.
Results
The SEO overhaul successfully reversed a year-long traffic decline, surpassing historical peaks within five months. By aligning technical health with content relevance, the site achieved sustainable top-tier rankings for high-competition ed-tech keywords.
Duration: 120 days
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