Technical SEO Optimization
Resolved crawl, indexing, and Core Web Vitals issues to unlock organic growth.
Client
A mid-sized European SaaS provider specializing in enterprise resource planning for logistics firms.
The Challenge
The client faced a significant plateau in organic traffic despite consistent content publishing. A legacy JavaScript framework was preventing search engines from efficiently crawling and rendering deep-level service pages and documentation hubs.
Furthermore, high Largest Contentful Paint (LCP) times and Cumulative Layout Shift (CLS) issues across the product catalog were causing a decline in keyword rankings and poor mobile user engagement, leading to a high bounce rate among qualified leads.
Our Approach
- Conducted a comprehensive log file analysis to identify crawl budget inefficiencies
- Implemented Dynamic Rendering to serve pre-rendered HTML to search engine bots
- Optimized image delivery using WebP formats and lazy-loading for off-screen assets
- Restructured internal linking architecture to prioritize high-intent conversion pages
- Remediated critical Core Web Vitals issues by eliminating render-blocking resources
- Simplified XML sitemaps and resolved canonicalization errors across 500+ URLs
Execution
Our SEO engineering team deployed a series of technical sprints integrated into the client’s existing bi-weekly development cycle. We utilized Screaming Frog for deep crawls and Google Search Console to monitor real-time indexing status.
Communication was maintained via a dedicated Slack channel and a shared Jira board, ensuring all code changes were vetted in a staging environment before deployment to the live production server.
Results
The technical overhaul successfully unlocked the site's visibility, resulting in a sustainable 42% lift in organic sessions. By resolving the rendering and speed bottlenecks, the client saw a marked improvement in lead quality as high-intent users reached converted pages faster.
Duration: 6 months
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