Social Media

Influencer Collaboration Campaign

Creator-led campaign that drove authentic reach and conversions.

Client

A mid-market B2B SaaS provider specializing in project management software for creative agencies.

The Challenge

The client struggled with low brand awareness within the boutique agency sector and relied heavily on high-friction cold outreach. Their internal content lacked the reach and peer-to-peer credibility needed to influence senior creative directors and decision-makers.

Previous paid social efforts resulted in high CPA and low retention. The brand needed to pivot toward a strategy that leveraged existing industry trust to drive authentic sign-ups and demonstrate product utility in real-world scenarios.

Our Approach

• Identified 12 mid-tier influencers with high engagement in the 'Creative Operations' niche.
• Developed a 'Workflows Exposed' content series focusing on bottleneck elimination.
• Negotiated multi-platform usage rights for top-performing organic content.
• Integrated custom tracked landing pages for each creator to monitor attribution.
• Leveraged whitelist access for paid social amplification of creator-led videos.
• Provided creators with creative freedom while maintaining core product USP guidelines.

Execution

The agency managed the end-to-end recruitment and onboarding of niche creators, ensuring each influencer had a genuine use case for the software. We shifted the focus from 'product features' to 'day-in-the-life' problem solving, allowing creators to show how the tool specifically saved their teams five hours of administrative work per week.

To scale the impact, we repurposed the highest-engaging video assets into TikTok and Instagram Spark ads. This hybrid approach combined the credibility of organic influencer advocacy with the precision targeting of paid social, specifically retargeting users who had engaged with the creators’ initial posts.

Results

Click-Through Rate

3.8%

New Trial Sign-ups

1,240

Cost Per Acquisition

$42.00

Organic Impressions

850,000+

The campaign successfully lowered the barrier to entry for the software, resulting in a significantly lower CAC and a surge in high-intent trial sign-ups. By prioritizing creator authenticity over polished corporate messaging, the brand achieved a 2.5x return on ad spend within the first quarter.

Duration: 90 days