Social Media

Social Reach Expansion

Optimized formats and posting strategy to expand organic reach 3x.

Client

A mid-market SaaS provider specializing in human resources compliance software for European enterprises.

The Challenge

The client faced a period of stagnant organic growth on LinkedIn and Twitter, with engagement rates hovering below 1% and content rarely reaching beyond their immediate follower base. Their existing strategy relied on repetitive product announcements and dry, text-heavy updates that failed to leverage platform algorithms.

Furthermore, internal resources were being wasted on high-production long-form videos that saw minimal completion rates. They required a scalable framework to increase visibility among C-suite decision-makers without increasing their paid media budget.

Our Approach

• Conducted a deep-dive audit of historical post performance to identify high-signal content themes.
• Transitioned from external link-sharing to native, document-based 'carousel' posts.
• Implemented a 'Social-First' video editing style, focusing on the first 3 seconds to capture attention.
• Established a consistent 5-day-a-week posting cadence optimized for peak decision-maker activity timeframes.
• Developed a formal employee advocacy program to leverage executive profiles for initial engagement signals.
• Integrated conversational hooks and polls to trigger algorithmic favorability through comment volume.

Execution

We restructured the content calendar to prioritize 'bridge' content—topics that connect broader industry trends to specific product solutions. By utilizing native LinkedIn Documents (PDFs) and short-form vertical video, we bypassed the reach penalties associated with external outbound links.

Simultaneously, we coached five key company executives on engagement best practices. This ensured that every primary brand post received high-quality internal interactions within the first 60 minutes of publication, significantly boosting the velocity of organic distribution across the platform's feed.

Results

Organic Reach

312%

Engagement Rate

4.8%

Inbound Leads

+24%

Follower Growth

12,500+

By aligning content formats with platform-specific algorithmic preferences, we achieved a 3x increase in organic reach within one quarter. This visibility translated directly into a significant uptick in high-intent inbound demo requests and established the client as a thought leader in the HR tech space.

Duration: 90 days